A trader pet hate is the fact that the back of a European footballer now seems to resemble something from the NFL with players opting for ridiculously high shirt numbers, which completely throws our boys off track when they're named in the starting line-up. So when number 99 Deivid was named in the Fenerbahce 11 to play Chelsea on Wednesday night one client couldn't resist a £60 buy of the game's Shirt Numbers at 48. Our man didn't have to wait long as after 13 minutes none other than Deivid was unfortunate enough to turn Malouda's cross into his own net. One nil Chelsea and the punter is already counting some serious wedge! Then the 'Coca-Cola Kid', Colin Kazim-Richards (he was once bought for Brighton by a Coca-Cola competition winner) wearing number 8 scored an unlikely equaliser which sparked the fearsome Istanbul crowd into life. Then (yes, you've guessed it, how else would it have got a mention in the good trades) Fenerbahce grabbed the winner in sensational style as Mr. 99 himself picked the ball up 30 yards out and unleashed a thunderous strike that flew past Cudicini to bag a sweet £9,540 for the client.